Reston, Va. – E-commerce spending in the U.S. rose 12% last
quarter, compared with the year before, marking the sixth straight quarter of
positive growth, according to new figures from comScore.
Online retail spending
for the period totaled $38 billion, up from $34 billion in the first quarter of
2010.
“Domestic retail e-commerce built on the success of a strong 2010
holiday season with another encouraging quarter here in the first three months
of the year,” said Gian Fulgoni, the chairman of comScore.
“Faced
with rapidly rising gas prices and stubbornly high unemployment, consumers
continued to take advantage of the Internet’s lower prices by shifting their
spending from offline retail stores.”
Fulgoni said the growth in
e-commerce spending during the first quarter was roughly double that seen in
the offline retail segment.
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