Boston – BzzAgent, a provider of word-of-mouth marketing services, has agreed to be acquired by dunnhumby, a London-based provider of brand marketing services for consumer goods and retail companies.

Financial terms of the deal were not disclosed.

Founded in 2001, Boston-based BzzAgent enlists “agents” to generate awareness for consumer goods and services among their peers.

The company’s network of 800,000 consumers helps its clients create word-of-mouth endorsements of its products.

Clients include Procter & Gamble, Unilever, L’Oreal and Michelin.


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