San Francisco – BuzzLogic, the provider of an online ad platform optimized for social media, said on Wednesday that it has secured $7.8 million in its third round of venture capital financing, led by Bridgescale Partners.

Other backers included Adams Capital Management and Bob Colman. The company also secured debt financing from Bridge Bank.

San Francisco-based BuzzLogic started off as a social media monitoring service, and later became a blog ad network before settling into its current offering.

Clients include Proctor & Gamble, Best Buy and PlayStation.

The company will use the funds to introduce new advertising products, and to double its sales and account management team.


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