Scottsdale, Ariz. – Driven by increased smartphone penetration and the proliferation of apps, mobile application downloads are expected to reach nearly 48 billion in 2015, according to a report from market research firm In-Stat.
Smartphone penetration is expected to increase from 23% of total phone shipments in 2010, to 45% in 2015.
Meanwhile, touchscreen technology shipped on nearly 90% of smartphones in 2011, a figure expected to increase to nearly 100% in the next several years.
“The projected rapid penetration of touchscreen-enabled devices will allow more users to easily interact with mobile applications, thereby driving growth,” said In-Stat analyst Amy Cravens.
“Increased on-board memory capacity will also lead to a better user experience.”