Brussels – European Union (EU) data-protection regulators will look into Facebook’s new technology feature that uses facial recognition software to make suggestions of friends to tag in photos, Bloomberg

“We launched Tag Suggestions to help people add tags of their friends in photos; something that’s currently done more than 100 million times a day,” Facebook told Bloomberg.

Although Facebook’s new feature is used more than 100 million times a day, Gerard Lommel, a Luxembourg-based member of the EU’s Article 29 Data Protection Working Party, finds the feature risky for Facebook users. “Tags of people on pictures should only happen based on people’s prior consent and it can’t be activated by default,” Lommel said to Bloomberg.

Facebook has previously faced scrutiny by EU officials over privacy issues, as have rivals Google, Microsoft and Yahoo.

Related Links: (Bloomberg Business Week)