London — Shazam, a company that develops sound identification apps for mobile phones, said on Wednesday that it has raised $32 million in its new round of funding.

Companies Kleiner Perkins Caufield & Byers, Institutional Venture Partners and DN Capital participated in the funding round. Shazam’s popular smartphone app that is available for iPhone, Android and Blackberry phone, is used by over 150 million people since its launch, and is showing signs of increasing interest.

Partnering with MTV, NBCUniversal and various other advertisers, Shazam plans on taking their application to the next level by introducing a “Shazam for TV.”  The mobile app will enable users to hold their phones toward the television screen and receive a number of options:  Special deals, information about the scene they are watching and other similar content.

The company was founded in 1999 by Chris Barton, Phillip Inghelbrecht, Dhiraj Mukherjee and Avery Wang.

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