Los Angeles — Is Hulu on the block? Yahoo Inc. recently approached the popular online video service to discuss a possible acquisition, The Los Angeles Times reported on Tuesday, citing a source knowledgeable about the matter.

Similarly, The Wall Street Journal Wednesday cited people familiar with the matter as confirming that Hulu is considering an unsolicited offer, but could not confirm the identity of the possible buyer.

Other media outlets and commentators have suggested that likely buyers could range from Amazon, Google and Apple to Walmart, eBay and DISH Network/Blockbuster.

Hulu, whose owners include Walt Disney Co., News Corp., and Comcast Corp., has been facing problems as the company has sought to find a balance between its free online television streaming and their owners wanting to protect the value and revenue of their programming. Last year the company launched their first paid subscription service.

Neither Yahoo nor Hulu have confirmed these rumors to be true or false.

Related Links: (LA Times) (Wall Street Journal) (PC Magazine) (WSJ Blog)