New York — Live Gamer, a game e-commerce and advertising firm, has acquired both Brandport and GamerDNA as part of a move into the gaming advertising business.
The acquisition of Brandport will enable game publishers to offer virtual goods to gamers who agree to watch video ads, while the purchase of GamerDNA will give Live Gamer publishers access to a game advertising network that reaches 49 million gamers a month, as VentureBeat reported Tuesday.
“We want to provide the total revenue solution for our game publishers,” said Andrew Schneider, president of New York-based Live Gamer.
In all, the company hopes to improve ways in which game publishers make money from their online games.
“We now enable content owners to optimize their entire revenue value chain end-to-end while giving advertisers direct access to Live Gamer’s 95 million users across the globe,” Schneider said.
Boasting more than 95 million users, Live Gamer announced that 96 percent of their users view daily ads, resulting in a $1 in incremental revenue per viewing user per month.