San Francisco, Calif. — Get Satisfaction, a startup online community platform designed to help build customer relationships with its companies, announced today that it has closed a $10 million Series B round of funding.

Led by Bruce Cleveland, a general partner at InterWest, this will bring the company’s total funding to $21 million. The company will use the funds to continue building distribution partnerships, invest in product innovation and expand ways for companies to engage with its customers.

“Get Satisfaction is the first and only social business application built from the ground up as a consumer application to power business,” said Cleveland. “The platform’s ability to meet the customers of any brand wherever they are, then harness those conversations into actionable insight makes us firmly believe that Get Satisfaction has the opportunity to become a true standard for the way businesses of any size engage with customers.”

Their current portfolio consists of Mint, Zynga, Walmart, Panasonic and Flipboard amongst others. Cleveland plans to join Get Satisfaction’s board of directors.

Related Links: (press release, at Pehub)