Sunnyvale, Calif. — Yahoo Inc. announced its agreement to partner with Belo Corp — a publicly traded television company — to deliver advertising across Yahoo sites in Belo’s 15 local television markets in the U.S.
The deal between the two companies will help boost Yahoo’s display ad dollars that CEO Carol bartz notes were flat compared to their five percent increase in Q2. With Yahoo owning 178 million uniques from a comScore report in June, the company will be able to push sales further along by combining their online reach with Belo’s local sales programs.
“Our agreement with Belo meaningfully expands Yahoo!’s local offering and enables advertisers access to the technology and scale they need to effectively reach online consumers,” said Lem Lloyd, vice president North America Channel Sales.
The program will begin this summer in Dallas/Fort, New Orleans, Spokane, Boise, Portland and Seattle/Tacoma with the remainder nine markets being implemented over the next 12 months.
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