Schaumburg, Ill. — Nielsen Holdings, a company provider of analytics and information for consumer products, announced today the acquisition of Marketing Analytics Inc., a company focused on analytics and advanced planning software. Financial details of the deal were not disclosed.

The partnership will enable Nielsen to provide marketers with “the most complete and timely view of the impact of media and marketing,” the company said in a statement. Nielsen’s acquisition also includes assets for software and ongoing client projects.

“Fast moving consumer goods marketers require advanced, real-time, predictive analytic insight,” said John Lewis, president and CEO, Consumer North America, Nielsen. “By combining Nielsen’s global reach with Marketing Analytics’ expertise and advanced modeling and scenario planning applications, we can drive increased value for our global clients seeking the optimal marketing mix and spending level to maximize their sales.”

Founded in 1911, Marketing Analytics has since helped many companies analyze the impact of their marketing strategies to better equip them in understanding their goals.

Related Links: (Nielsen Press Release)

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