Flying coast-to-coast takes about five hours non-stop, plenty of time to watch one of the more than 2,400 Major League Baseball games to be streamed live in-flight following a deal between Row 44 Inc. and MLB Advanced Media.
The in-flight broadband entertainment platform provider Row 44 will add the live streaming video and audio Major League Baseball broadcasts to the other services it delivers to passengers’ own smart phones, laptops, tablets and other Wi-Fi enabled devices. Row 44’s flying Wi-Fi hotspot is available on Southwest Airlines and Norwegian Air Shuttle.
Howard Lefkowitz, Row 44’s chief commercial officer, said the partnership makes MLB the first sports league to offer in-flight live streaming video of its games. “This partnership is the first in a series that underscore Row 44’s commitment to creating a unique broadband entertainment experience for our airline partners and their customers,” he added.
“The integration of live baseball games into Row 44’s in-flight broadband entertainment experience ensures our traveling fans won’t have to miss a pitch,” said Bob Bowman, CEO of Major League Baseball Advanced Media. “Our partnership with Row 44 is reflective of a continued commitment to finding innovative ways to serve the millions of baseball fans seeking to connect with their favorite teams on their own personal devices, no matter where they happen to be.”
MLB Advanced Media is the interactive media and internet company of Major League Baseball. It manages the official league site, www.MLB.com, and each of the 30 individual Club sites
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Photo by flickr user Keith Allison, used under Creative Commons license
