Apple Inc.’s new CEO Tim Cook announced his first major executive shift today, promoting Eddy Cue to senior vice president of Internet software and services. This makes Cue responsible for Apple’s upcoming iCloud service and iAd mobile advertising business, in addition to iTunes along with all of the content and apps that go with it.

“Eddy will report to me and will serve on Apple’s executive management team,” Cook said in a memo to staff, obtained by 9to5 Mac. “Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services.”

Cue formerly was vice president, iTunes. During his 22-year career with Apple, Cue was key to creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008. Under his leadership, Apple developed its iLife product suite and its operations that enable securely selling downloadable products directly to customers.

Now that he’s in charge of every Apple cloud-based activity, Cue will take over responsibility for Apple’s struggling iAd mobile advertising platform from Andy Miller, who left Apple last month.

“Apple is a company and culture unlike any other in the world and leaders like Eddy get that,” Cooks memo summarized. “Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.”

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Ars Technica –

Photo of Eddy Cue courtesy of Apple