Netflix, Vudu, and Disney’s animated feature movie Tangled were the three honorees at this year’s Digi Awards, recognizing achievement in digital entertainment retailing, innovation and content, respectively. The Digi Awards were presented Wednesday evening by the non-profit Entertainment Merchants Association.
This is the second year in a row that Netflix received the Digital Retailer Digi Award. The EMA said Netflix was selected for its aggressive acquisition of content and the ubiquity of access to its portal across media-playing devices.
Vudu received the Innovation Digi Award for its pricing approach, the ability to access content through both its own and its retail parent’s websites, and its unique promotions, like the 99 cents movie-of-the-day determined by consumers via Vudu’s Facebook page.
Tangled from Walt Disney Studios Home Entertainment was presented the Digital Content Digi Award, which recognizes the movie, episodic television, or other audiovisual work most uniquely or successfully marketed and sold/rented through Internet-based digital delivery over the past year, or that gave the consumer the best digital experience. Tangled was honored for giving consumers, especially children, the best digital experience and for continuing to be on the top of the charts for many digital retailers and distributors.
“A recurrent theme at this year’s Digital Media Pipeline was that the success of the digital entertainment business depends on positive retailing experiences, compelling content, and consumer-friendly business practices,” noted EMA president and CEO Bo Andersen. “The winners of this year’s Digi Awards are outstanding leaders in these areas and are contributing substantially to the growth of the digital entertainment market.”
The awards were presented at EMA’s Digital Media Pipeline, held at the Skirball Cultural Center in Los Angeles. The Entertainment Merchants Association is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry.