Lady Goo Goo has escaped Monstro City to take on the challenge of becoming a music superstar. That odd statement makes perfect sense to the over 50 million registered users of Moshi Monsters, the kid-safe virtual world from Mind Candy, and it means that the brand is expanding its characters by launching a recording label. And of course there’s a video.
The Moshi Monster character Lady Goo Goo (pictured) is set to release her debut single, The Moshi Dance, as an iTunes download on Sept. 18. The U.K., Mind Candy’s home country, has a particular affection for novelty hit singles, so it’s not impossible that the song will achieve Lady Goo Goo’s goal of reaching the Top Ten.
YouTube shows The Moshi Dance video has been viewed over 3 million times already. Anyone looking to annoy their coworkers is advised to turn up the volume and click on the video (below).
Michael Acton Smith, creator of Moshi Monsters and CEO of Mind Candy, said: “We released the Lady Goo Goo music video on YouTube as a bit of an experiment and were amazed at the response and how fast it spread. Kids loved it so we thought it would be smart to release it and are developing many more tracks.”
Following Lady Goo Goo, Moshi Monsters is working on future recordings from its own Dustbin Beaver, 49 Pence, Broccoli Spears, Hairosniff and Avril Le Scream, with a Moshi Music album set for release in time for the holiday season. Moshi Monsters already has extended its intellectual property into toys, books, membership cards, trading cards and a magazine.
Children who join choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn “Rox” (the local virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.