Members of Club Penguin love their Puffles so much that that they blast them out of cannons. Now Disney Online Studios has made that activity into the virtual world’s first iOS game, Puffle Launch.
This is Disney, so not even virtual critters get hurt. Puffles are the penguins’ pets, round fluff-balls that come in many different colors, and they seem to enjoy rocketing out of cannons and collecting Puffle O’s. The in-world version of the game, which debuted in March 2010, gets played by more than 150,000 kids each day. In the Puffle Launch app, the Puffles take to the skies to seek revenge when a cranky crab steals all the snacks. Coins earned on the mobile app can be transferred to the player’s Club Penguin account.
“Kids are going mobile and have been asking for Club Penguin to go there with them. Disney pioneered virtual worlds and social gaming for kids, and now we want to enable kids to connect with their friends and our worlds on the go,” said Lane Merrifield, co-founder and executive vice president of Disney Online Studios. “This is only the beginning for Club Penguin on mobile and we have some really exciting plans that will unfold over the next year.”
Statistics back him up. According to C&R Research, 22 percent of U.S. children ages 6-9 have a mobile phone, a proportion that rises to 60 percent for ages 10-14.
There are at least 20 million Puffles bouncing around in Club Penguin, and their real-world plush representations are popular enough that “retired” versions are eBay collectibles. Club Penguin is headquartered in Kelowna, British Columbia, Canada, and can be played in English, Portuguese, French and Spanish.