Mobile social video app Viddy and musician Snoop Dogg have collaborated on Snoop Pack, a package of customization options for Viddy users that will become available this week. The Snoop Pack features a Snoop instrumental music track and an effects filter that adds a smoky haze to any video. Since iPhones don’t yet have olfactory capabilities, the source of the smoke is left up to the user’s imagination.
The company, which launched in April, reports having 800,000 registered users in 80 different countries. The free iPhone-only app makes it simple to take a 15-second clip from a self-filmed video and share them on Viddy.com or on Facebook, Twitter, YouTube and Tumblr. Viddy’s built-in special effects include graphics, color correction and audio tracks, and production pack options include Black & White, Crystal, Hued, Vintage, Junkd and 3D. Users can add titles, tags and geo-location.
Snoop said, “The music business is changing – it’s about being creative in new media outlets, on the digital level, in social media – and with the Snoop Pack Viddy has created, fans get an interactive way to relate to me as an artist. I’m encouraging them to become artists on their own by creating Viddy clips with this Production Pack.”
Snoop is on a performance tour at the moment, and in June Viddy engaged in a similar collaboration with Incubus that included visual effects inspired by the band’s If Not Now, When? album and audio from the first single, Adolescents. These partnerships indicate the marketing uses Viddy predicts its app could be used for.
Founded by JJ Aguhob and Brett O’Brien, Viddy completed an initial $1.6 million first round financing from Battery Ventures, Bessemer Ventures, Qualcomm and Angel investors including Jarl Mohn and early team members from YouTube. O’Brien is best known for having founded xDrive, an early cloud storage service that AOL purchased for $30 million in 2005 and shut down three years later.
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