Spike TV and the Consumer Electronics Association announced a partnership that makes Spike the “official entertainment television partner” of 2012 International CES. The network will use the relationship to telecast live coverage from the trade show and to create more than 12 hours of multi-platform coverage under the brand, CES All Access Live.
CES All Access Live will be viewable live on Spike TV, iOS and Android mobile devices, and online on Spike.com, GameTrailers.com and Facebook.com, as well as on giant video screens in New York City’s Times Square. Viewers will be encouraged to interact with show hosts in real time and share comments, participate in opinion polls or ask questions. They will then be able to receive answers from hosts and guests, view poll results or see their comments pop up on screen almost immediately.
Spike’s coverage will be hosted by Geoff Keighley (pictured), Justine Ezarik and others to be announced, and will include breaking news, premieres of the latest devices and videogames, interviews and other exclusive programming. Keighley along with Gil Colon, Kevin Kay and Jon Slusser serve as executive producers.
The 2012 International CES run January 10-13 in Las Vegas. NBCUniversal had the slightly different designation of “official broadcast partner” for the 2009 and 2010 International CES events.
“We’re excited to partner with CEA and bring CES to audiences like never before on live television,” said Jon Slusser, senior vice president, sports and multi-platform events, Spike TV. “Cultural events like CES will offer our viewers a first look at the things they’ll be playing, watching and talking about in the next year and Spike’s CES All Access Live multi-platform program offerings will deliver a front row seat to all the action.”
Spike TV is a division of Viacom unit MTV Networks and is available in 99.8 million homes.