Fox Broadcasting Co. has appointed David Wertheimer to the newly created position of president, Digital. The announcement was made Tuesday by Kevin Reilly, Fox president of Entertainment, to whom Wertheimer will report.
Wertheimer is now responsible for strategy, operations and ventures in digital entertainment and emerging media platforms. Websites, mobile apps, games, online viewing and other ways of engaging with the audience fall under this description. He also will work closely with Fox Networks Group and News Corp.
Wertheimer most recently was chief executive officer and executive director of the Entertainment Technology Center @ USC (ETC), where he led the strategic think-tank funded by leading movie studios, TV networks and leading technology and services companies. At the ETC, he created the Anytime/Anywhere Content Lab and the Social Entertainment Lab, resources that have helped digital entertainment stakeholders examine and develop solutions based on the next generation consumer point of view. He will still be involved with ETC, but now as Fox’s board member.
Before academia, Wertheimer was the first president of Paramount Digital Entertainment and founded WireBreak Entertainment, among other achievements.
“We are taking significant steps forward in engaging our Fox audience across the digital and social realms and David is the ideal person to help us envision and realize the amazing potential that presents,” Reilly said in a statement. “He has a unique skill set – a demonstrated expertise in the digital and tech businesses, experience within a traditional media company and passion for television – all of which make him the ideal guy to guide our strategy in this increasingly vital area.”
Press release: http://tinyurl.com/3zexn3z