McLean, Va. – Clearspring, the McLean-based developer of social sharing and analytics platform AddThis, said on Tuesday it has acquired New York-based XGraph, a developer of audience technology designed to organize users by shared connections and interests. Financial terms of the deal were not disclosed.

Clearspring said the acquisition will improve its audience targeting capabilities by allowing it to map the web connections of 1.2 billion Internet users by brand affiliation, intent and social behavior.

“Clearspring is at the epicenter of two major shifts online — the web becoming social and personal, and advertising becoming data-driven and accountable,” said Ramsey McGrory, the company’s newly installed chief executive officer. “The common thread in both changes is data. To compete in this new world, companies will not only need the ability to access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers.”

All XGraph employees based in New York will join Clearspring’s office there. Clearspring, which now has 85 employees, also plans to keep XGraph’s office in Silicon Valley.

This article was also published in Potomac Tech Wire.

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