New York Banding together to take on market leader Google, AOL, Yahoo and Microsoft have announced an online advertising partnership that will allow the companies to offer each other’s display ad space to their respective clients.

“This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to and demand for high-quality inventory,” said Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group. “The fact that we’re joining together to offer this kind of access to quality yet each with our own differentiated ad offerings is something that will benefit the market as a whole.”

The companies said they plan to integrate their respective bidding technologies by early 2012, and will continue to compete with each other for both advertisers and publishing partners.

This article was also published in Potomac Tech Wire.

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