Internet radio and broadcasting pioneer Live365, which against all odds has been operating since 1999, announced Ed Schaffer has been named chief executive officer. He succeeds Mark Lam, who held the position since 2004.

Lam led the 2010 redesign of the Live365 website and mobile presence, so the appointment of a new chief operating officer comes as the company continues to expand with new mobile applications, distribution channels and growth initiatives.

Schaffer (pictured) most recently was vice president, Business Operations, MediaWorks at Monster Worldwide. Before that he was vice president, Finance & Marketplace Operations at oDesk Corp., having been general manager, Intuit Developer Network at Intuit Inc.

The Live365 platform and radio network includes more than 250 genres of music and talk, produced by over 5,000 broadcasters from over 150 countries.

“I am excited to join a true pioneer in digital media and help lead the charge for Live365,” Schaffer said in a statement. “With millions of listeners and thousands of broadcasters, the company is poised for a new phase of growth. I look forward to leveraging my results-driven leadership experience to help seize the significant opportunities that exist for the company and its technologies.”

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