AnyClip Media Ltd. signed a content licensing agreement with Warner Bros. Digital Distribution that will give its users access to their favorite moments from Warner Bros. Pictures’ library of feature films, including select Harry Potter and Batman movies, Ocean’s Eleven, Sex and the City, 300, Superman, The Wizard of Oz, Lethal Weapon, Dirty Harry (pictured), Casablanca, Se7en and The Shining.
The service makes it possible to discover or search for specific scenes, and then use them – legally – in emails, blogs or other content to evoke the emotional experience of the movie. For example, just try to look at this photo of Clint Eastwood without thinking, “Do I feel lucky? Well, do ya, punk?” Each clip also comes with links to purchase the movie, giving studios another way to realize the value of their catalog and raise awareness of their legacy.
As part of this new agreement, AnyClip will tag full feature films from the Warner Bros. library with thousands of relevant data points like lines of dialogue, actor and director names, movie title and other characteristics, resulting in short clips that are indexable, searchable and embeddable no matter where they end up online. The company’s library currently offers more than 50,000 clips from over 12,000 films licensed from Universal Pictures, Vivendi Entertainment, indie distribution firms such as First Look and Virgil Films, and other sources.
“Our agreement with Warner Bros. will give loyal movie watchers and online innovators access to scenes from some of the most famous films of all time,” said Oren Nauman, chief executive officer of AnyClip. “Our SEO-friendly video player is easily customizable and fits anywhere on the web allowing everyone to benefit from having high-quality, fully searchable and licensed movie clips.”
In addition to its free consumer service, AnyClip has affliations with video websites as well as for companies based on dating, fashion, sports, travel and more.
AnyClip was founded by Jerusalem Venture Partners and GTI. Its board members include: Mickey Schulhof, former president and chief executive officer of Sony America and Sony Media and Entertainment; Erel Margalit, founder and managing partner of JVP; and Art Levitt, former chief executive officer of Fandango, president of Disney Regional Entertainment and chief executive officer of Hard Rock Café International.