Sting is in a retrospective mood at the moment, what with celebrating the 25th anniversary of his solo career and his 60th birthday, and has embraced digital media as one way to express it. The free Sting 25 multimedia iPad app was created in partnership with FremantleMedia’s @radical.media, which has awkwardly opted to call it an “appumentary.”
The app obviously has unparalleled access to a whole collection of live performances, rare photos and personal stories, which makes it a nice complement to the two-disc album Sting: The Best of 25 Years, the box set Sting: 25 Years and the artist’s current Back to Bass concert tour.
Highlights of the app’s content include exclusive concert footage and behind-the-scenes access from Sting’s Sixtieth Birthday Celebration to benefit the Robin Hood Foundation, featuring performances by Bruce Springsteen, Lady Gaga, Stevie Wonder, Rufus Wainwright, Herbie Hancock and Branford Marsalis. Fans will also get: high-definition, 360-degree views of his best-known instruments; ten chronological chapters of concert footage, exclusive interviews, photos, music videos and more; and handwritten lyrics, journal entries, and other documentation of Sting’s inspirations and achievements.
“I felt like an archaeologist in a way, going through years and years of material, excavating these pieces of history, to put together the box set. We initially considered some sort of documentary, but the idea developed into something much more compelling and dynamic,” said Sting. “This app encompasses my entire solo career. It’s a scrapbook for the digital age.”
Executive produced by Justin Wilkes, the app is sponsored by American Express and offers Sting’s music catalog, enabling users to preview music with the option to purchase directly from the iTunes Store or listen to the tracks they already own.