Mismatched roommates are a comedy staple, but Viacom’s Tr3s: MTV, Musica y Mas has taken it to a strange new level with El Spooky Show. The original web series captures short scenes from the life of Yogu, a slacker-ish student type, and Spooky, a giant hamster. A human-sized, talking, smart-aleck hamster.
The obviously low budget and corny laugh track are completely appropriate for the situation, and judging by the humor level, the tiny apartment probably smells a little bit like marijuana and pizza boxes. The dialog is in Spanish with English subtitles, and Spanish learners can pick up some useful real-world phrases that aren’t in textbooks.
Two of the 12 shorts debuted online Nov. 11, and two more will join them each week. The series is produced by La Comunidad-Summer, a division of brand specialists La Comunidad. El Spooky Show is written and directed by Leo Prat and Ricky Vior, with production by Error #170 Productora Audiovisual.
“Advertising and content continue to evolve and merge to serve as one medium in our industry, and Spooky perfectly exemplifies the transformation of this evolution,” said Sean Saylor, vice president of Creative for Tr3s. “It’s an effective model and format that really connects to our young Latino audiences.”
The world got its first glimpse of Spooky during MTV International’s global 2010 World Cup campaign. Giving him his own show grew out of the outpouring of online activity and the thousands of fans he generated from those appearances, Saylor said.
“When I got the call about getting my own show on Tr3s.com, I was very disappointed to find out I wasn’t costarring alongside Wilmer Valderrama and instead I’m sharing my talents with an unknown named Yogu,” Spooky said in a statement released by the network.
Tr3s: MTV, Musica y Mas, which is owned and operated by Viacom International Media Networks – The Americas, reaches 6.1 million Hispanic TV households and 34 million total TV households.