The recently released Blu-ray of Harry Potter and the Deathly Hallows, Part 2 comes with a code for the UltraViolet digital version, but the experience is so rocky that Warner Bros. has resorted to sending iTunes download codes to mollify unhappy customers. Adding insult to the studio’s injury is the fact that Apple has not joined the DECE consortium behind UltraViolet, so it’s having to pay consumers to use a competing service.
First of all, there are complaints about having to register twice – once for an UltraViolet account, then again for Warner Bros. own Flixter service. Then there are customers who resent having to download two pieces of software (Adobe Air and the Flixster collections app). Additionally, once users are registered and ready, many of them don’t like that the download takes a half-hour or more for the 2 GB file.
On Tuesday, Warner Bros. decided to upload a video guide to the process on YouTube (see below).
Those who submit a help ticket receive the following email:
Thank you for being one of our best customers and among the first to try UltraViolet(tm) (UV) Digital Copy.
While we have received a lot of positive reaction to UltraViolet, we realize that with any new technology there is a learning curve for both creators and consumers, and this is especially true around new user experiences.
It’s important to us that you are fully satisfied with your purchase. We are issuing you an iTunes code for your movie so that you can obtain an iOS-compatible download of this title immediately.
Once consumers are ready to watch the UltraViolet version of the movie they bought, there is widespread confusion about the need to be online while watching the digital version of the movie. Additionally, some dislike having to use the Flixster player instead of their preferred player, and others can’t figure out how to watch the movie on an iPad since they can’t move the file to iTunes.
GigaOm – http://tinyurl.com/7a528t3
Home Media Magazine – http://tinyurl.com/7mtytog
Apple Insider – http://tinyurl.com/c5aa8xj
Big Picture Big Sound – http://tinyurl.com/7u2knfv