Premium entertainment service Epix today announced the promotion of Andy Hunter to the newly-created position of general manager, digital media applications and products. Hunter will report directly to Mark Greenberg, Epix president and chief executive officer and remain based in Epix headquarters in New York City.
Hunter will be responsible for the launch and day-to-day operations of Epix digital products, including Epix apps which are available to authenticated subscribers across hundreds of devices including mobile phones, tablets, game consoles and smart TVs. He will oversee product usage, authentication and integration with Epix’s partners and distributors.
“As the first premium channel to launch a multiplatform service on television, video-on-demand and online, we recognize the importance of delivering our content to subscribers wherever they are viewing and we’re excited to be expanding across the most popular consumer electronic devices,” Greenberg said in a statement. “We are committed to working with our cable, satellite and telco partners to build TV Everywhere across all platforms and consumer electronics – it’s the future of the business.”
Hunter was previously head of marketing at Epix, where he managed consumer and affiliate marketing. He formerly spend 17 years with MTV, serving as senior vice president, general manager of several of MTV’s core ancillary brands including MTV2, MTV Hits and MTV Jams.
He has been with Epix since its formation. Epix is a joint venture of Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate. Its content is available on EpixHD.com and on hundreds of devices including Android tablets and mobile phones, Roku players, Samsung Smart TVs and Blu-ray players, Xbox consoles and more in addition to via its distribution partners like Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.