BlueFrog and Tag Strategic have announced a joint venture to create a comprehensive digital consultancy, blueFrog Tag, designed to help international companies enter blueFrog’s Indian/Asian home markets and for Indian companies to branch out into global markets.

Kicking off the new relationship, the first blueFrog Tag Salon was held in Mumbai and sponsored by MIDEM. Tag Strategic Salons bring industry leaders, partners and associates together in a setting conducive to discussion and networking, and so far have been held in cities including Los Angeles, London, Paris, Stockholm, Copenhagen and Berlin.

The blueFrog Tag Salon took place at the blueFrog facilities, which comprises a live music venue, recording studio, independent record label, management services and other music-related activities in the redeveloped mill district of Mumbai, India.

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Photo shows blueFrog partners (clockwise from center): fund manager Simran Mulchandani (standing), film director Mahesh Mathai, composer-musician Dhruv Ghaneka, composer-musician Ashutosh Phatak, and film producer Srila Chatterjee