Paramount Pictures and web-based game company Funtactix have added a social game to the mix of buzz-building for the upcoming Tom Cruise film with the release of Mission: Impossible The Game, the official social game based on the blockbuster Mission: Impossible movie franchise.
Players assume the role of a secret agent challenged to complete eight stories, spanning over 200 missions and set in 50 exotic global locations. Success requires assembling a team of covert colleagues, unlocking cutting-edge gadgets and gear, and collecting classified “intel” through secret rendezvous.
In addition to bragging rights, players get chances to watch trailers and exclusive clips and to win prizes including theater tickets, signed merchandise, t-shirts and Blu-ray DVD sets. There are also two experiences up for grabs: tickets to the U.S. premiere of Mission: Impossible – Ghost Protocol (pictured); and a hometown screening of the movie for the winner and 30 guests.
“Integrating unique experiences and rewards into the Mission: Impossible game is an exciting new way for Paramount to interact with the Facebook community and build on the excitement for Mission: Impossible – Ghost Protocol in an organic way,” said Amy Powell, president, Insurge Pictures & Paramount Digital Entertainment and executive vice president, Interactive Marketing for Paramount Pictures.
This new game is the second time the two companies have collaborated. In March, they released Rango: The World, the online multiplayer game that launched day-and-date with the Paramount Pictures/Nickelodeon Movies animated feature film Rango.
“Mission: Impossible The Game goes well beyond a typical social game and brings an unprecedented level of detail and authenticity,” said Sam Glassenberg, chief executive officer of Funtactix. “It allows fans of the action-packed Mission: Impossible movies to create an agent in the official M:I universe and live a life of espionage and covert operations with their real-life friends as accomplices.”
Mission: Impossible – Ghost Protocol will reach U.S. IMAX screens on Dec. 16, then will open wide on Dec. 21. Paramount has opted for a staggered international release schedule, meaning the movie will open in over a dozen other countries before that date. Release dates are a complicated matter, made more so when scheduling around major holidays, but many international distributors are choosing simultaneous release dates to lessen the desire for pirated copies.