Pac-12 Networks announced today that Lydia Murphy-Stephans has been named vice president and general manager of the Pac-12 Networks, a new initiative that includes a Pac-12 national network and six regional networks, in conjunction with Comcast, Time Warner Cable, Cox Communications and Bright House Networks.
Murphy-Stephans will oversee the development, launch and management of the Pac-12 Networks, with an emphasis on all programming and production. Pac-12 Networks is scheduled to go live in August 2012. She will be responsible for building and managing a team to program and produce live events in multiple sports from all 12 campuses, creating studio shows and other original programming.
Pac-12 Networks intends to produce a total of 850 live events annually: 350 on the national feed and an additional 500 on the regional feeds. The group also will be implementing TV anywhere rights so the networks’ content can be watched on any digital device, in or out of the subscribers’ homes.
Murphy-Stephans previously was founder and partner of multi-platform media consulting firm All Access Media Partners. Before that she served as executive vice president of Programming and Production for MSG Media, the television, radio and new media division of Madison Square Garden, where she managed the network’s programming, production, marketing and operations.
Her experience also includes being president and executive producer of Oxygen Sports at Oxygen Media, where she oversaw the creation of the network’s sports department, and vice president of Programming and Acquisitions at ABC Sports, where she was responsible for ABC’s Wide World of Sports and worked on the network’s coverage of the 1988 Winter Olympic Games. Murphy-Stephans is herself a former Olympic speed skater.