Indie pop band Honor Society has signed up to use Flowd, the music lover’s social network, to make the most of its current Rock the Red Kettle Tour. In addition to deepening their relationship with their fans, the band will be using Flowd to garner support the Salvation Army, which is a partner for the tour.
Flowd’s free service enables musicians to engage directly with their fans by building a customized community on its mobile platform. Honor Society fans who download the free app will get opportunities to meet the band at each venue, information on local ways to contribute money and time to the Salvation Army, and other communications.
Flowd users also can track and check in to venues and other places, send messages and pictures, share the music that they’re listening to and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. By “following” their choice of artists, fans receive regular news, views and photos in addition to learning about the band’s upcoming gigs, listening to tracks and watching videos.
“We rely heavily on our social media outreach, and as independent artists we see this as the primary communications vehicle for speaking to fans and releasing our music. There is no separation between the fan and the band, in this sense, and Flowd will help us aggregate our promotions in one app,” Honor Society said in a collective statement. “We also believe that Flowd can help us create awareness and proceeds to the Salvation Army, a favorite charity. This type of fan activism is another aspect of our message that we want to drive through our fans.”
Honor Society’s latest release is a A Tale of Risky Business, Part II, a follow-up to their Billboard Top 20 debut album, Fashionably Late.
On December 17, Honor Society will be part of a special lineup at the second annual Rock the Red Kettle Concert at Universal City Walk, and the next evening will perform its last show of the tour at the Roxy Theater on Hollywood’s Sunset Strip.
The Rock the Red Kettle Concert will raise awareness for the Salvation Army’s Red Kettle Campaign, which raised $142 million in 2010. Money raised during the campaign helps the charitable organization serve nearly 30 million Americans in need each year in communities nationwide through a wide array of programs including toys for kids, coats for the homeless and food for the hungry.
“With the addition of new features to Flowd this past month, we can provide bands such as Honor Society a stronger platform for both live performance engagement and persistent promotional hooks, which will amplify their overall sell-through with superfans,” said Tommi Laitinen, senior vice president, Flowd. “The Honor Society story tracks ideally with Flowd’s services, and we are thrilled that the band will create greater awareness and buzz-building for their tour and for the Salvation Army. As a young group with a passionate social media following, Honor Society embodies the kind of artist partnership that Flowd seeks, as they drive greater traffic and overall e-commerce opportunities through their every move.”