Lockerz, the community that rewards its members for social expression and interacting with content, has partnered with Stacy Igel, the founder and creative director of fashion line Boy Meets Girl, on a new original online series Behind the Seams with Stacy Igel.
The eight episodes follow Igel (pictured) as she goes through her day as a fashion entrepreneur and stylist. Lockerz members earn 300 PTZ, the community’s virtual currency, for each episode they watch. PTZ can be used in the site’s store – which just happens to carry Boy Meets Girl clothing along with many other items.
Episode 1 was posted Monday and features an acoustic performance by the Veronicas, a runway show, and appearances by Paula Garces (Warehouse 13, all of the Harold & Kumar movies), all-star NBA center Dwight Howard and tennis champion Victoria Azarenka.
Highlights of upcoming episodes include: a private scratch/DJ lesson from DJ Jung; dressing Sammi Hanratty (Pushing Daisies) for media interviews and the premiere of her new movie, The Greening of Whitney Brown; and a photo shoot with pop rising star Sabi.
“Our fashion-obsessed Lockerz members will love this series and especially Stacy, one of the fastest rising fashion entrepreneurs in the country,” Kathy Savitt, founder and chief executive officer of Lockerz said in a statement. “We’re proud to offer Stacy’s line, Boy Meets Girl, which is a fantastic complement to today’s most coveted brands featured in Lockerz Shop.”
Lockerz reports having more than 45 million unique visitors monthly. Based in Seattle, the company is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment.