ViewCast Corp. has promoted John C. Hammock to president and chief executive officer and named him to the Board of Directors, effective immediately. The company is a streaming media specialist that develops professional products for the transformation, management and delivery of digital media over enterprise, broadband, and mobile networks.

George Platt will relinquish his role as interim executive chairman, but will remain chairman of the Board of Directors. In addition, Christina K. Hanger and Lance E. Ouellette have been named to the Board of Directors, increasing the total number of board members to seven.

Hammock said that engineering is already underway to expand ViewCast beyond its traditional focus on broadcast markets by also addressing the needs of vertical markets such as telecoms and cable MSOs. “We of course will continue pursuing established customers in our traditional markets but the telecoms and MSOs have become a much more important part of our future,” Hammock said. “They are all exploring new ways to deliver video content to a variety of devices, including smartphones, iPad digital devices and other wireless devices. We believe ViewCast is positioned as never before to take advantage of the global demand for streaming video.”

Hammock has been serving as president and chief operating officer since July 2011. He joined ViewCast in 2010 as vice president of Sales from his previous role as vice president of Americas Sales for Kasenna Inc., a publicly traded provider of software to telecommunications, cable, enterprise and consumer electronics manufacturers.

“During his time at ViewCast, John has proven his leadership abilities and created a more expansive sales and marketing strategy that we believe will propel us toward important revenue growth,” Platt said. “We feel confident in his expertise and look forward to a new era at ViewCast.”

Hanger, now a business consultant, previously was chief operating officer and chief financial officer for venture capital-backed Worksoft Inc., having been senior vice president of Americas Operations at Hewlett-Packard among other senior executive positions. Ouellette is executive vice president, Asset Management for H.T. Ardinger & Son Co., a privately held import/wholesale and investment conglomerate.

With more than 400,000 worldwide installations of its video capture cards, ViewCast’s products include the award-winning Niagara streaming systems, Osprey video capture cards and VMp video management systems.

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