San Francisco – VerticalResponse, a San Francisco-based provider of web-based self-service marketing tools to small businesses, said on Thursday it has acquired San Francisco-based Roost, a developer of social media marketing technology.

Financial terms of the deal were not disclosed.

With the acquisition, VerticalResponse users can now create, schedule, manage and measure their social media marketing campaigns from a single dashboard. It marks the first acquisition in the company’s 11 years in business.

“The number of our customers who share their email marketing campaigns with their social networks has increased over 1,400 percent since the beginning of 2011,” said chief executive officer Janine Popick. “Now with Roost’s social media marketing tools, they can take their customer engagement efforts to the next level.”

Roost chief executive officer Alex Chang will serve as VerticalResponse’s vice president of social platform.

This article was also published in Bay Area Tech Wire.

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