Clear Channel Radio has rebranded itself as Clear Channel Media and Entertainment, a clear indicator of how important online, mobile and other platforms have become to its business.

Clear Channel Media and Entertainment also leverages its multi-platform assets – as well as its vast infrastructure and relationships – to create special events, one-of-a-kind national and local promotions and new, innovative technologies and products.

John Hogan, chief executive officer of Clear Channel Media and Entertainment, said the name change should not be interpreted as a dismissal of its more than 850 radio stations. Instead, it simply recognizes that the company has expanded beyond its broadcast stations to embrace online, HD digital radio channels, satellite, mobile, in-vehicle entertainment and navigation systems, and live events.

“Radio is both our history and the foundation upon which we will grow our company moving forward. That will not change,” he said. “Clear Channel Media and Entertainment represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers.”

Among the business groups that are part of the brand are: the customizable digital radio experience New iHeartRadio; Premiere Radio Networks, which serves close to 5,000 stations with programming like Ryan Seacrest, Rush Limbaugh, Delilah and more than 70 other brands and products; Total Traffic Network; The Katz Media Group; and RCS, which provides scheduling and broadcast software for radio, Internet and television stations in addition to research for the industry.

“Over the last few years, I’ve watched as Clear Channel Radio has pushed beyond the traditional boundaries of radio to reach more Americans every month than any other media company through an unmatched combination of broadcast, satellite, online and mobile assets,” said Bob Pittman, chief executive officer of Clear Channel. “Under John Hogan’s continued strong leadership, the new Clear Channel Media and Entertainment brand underscores that we are taking our brands and content wherever our listeners expect to find it. And, in the future, as new places emerge where people want to access our powerful brands and content, we’ll be there, too.”

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