Clear Channel announced today that John Sykes will join the company in the newly created role of president, Clear Channel Entertainment Enterprises, in which position he will report directly to Clear Channel chief executive officer Bob Pittman.

Sykes is responsible for developing new businesses for the company across its range of media, including television and live events, in addition to creating value for Clear Channel advertisers and key partners.

Sykes (pictured) most recently was with the Pilot Group, a private equity and venture firm, where among other projects he worked on the restructuring of MGM studios as well as with digital properties including and Shazam Mobile, where he serves as a board member.

As a a consultant with Clear Channel in 2011, he assisted the National Programming Platforms team that created the iHeartRadio Music Festival in addition to other initiatives.

Sykes previously served as president of VH1, president of Network Development for MTV Networks, chief executive officer of Infinity Broadcasting (now CBS Radio), president of Champion Entertainment, president of Chrysalis Records, and as an agent at the Creative Artists Agency.

In his new role, Sykes and his group will work closely with Clear Channel Media and Entertainment and Clear Channel Outdoor, both in the U.S. and internationally.

“John’s experience and relationships in so many sectors of the entertainment and media business make him the perfect choice to lead this new initiative,” Pittman said in a statement. “He has one of the most diverse entertainment careers – from being on the original team that created MTV to re-launching VH1, managing major music artists, running a significant radio group and even being a Hollywood agent – as well as a track record of working with talent and entertainment properties in innovative new ways. In this role, he’s perfectly positioned to create new assets and increased value for our advertisers and strategic partners, using both our unparalleled reach and the creativity of our people at the local, national and international levels.”

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