After 12 years as chief marketing officer of Netflix Inc., Leslie Kilgore has left that position for a non-executive director seat on the company’s board. Netflix has appointed Jessie Becker, vice president Marketing, as interim chief marketing officer while it searches for a replacement.
Additionally, Jonathan Friedland has been named chief communications officer, having previously been vice president Global Corporate Communications at Netflix.
Becker and Friedland will report directly to CEO Reed Hastings.
Becker joined Netflix 11 years ago from Amazon.com. Before the online retail giant, she was with Oracle Corp.
Friedland has been with Netflix for almost a year. Previously he was senior vice president Corporate Communications, The Walt Disney Co. During the earlier part of his career, Friedland spent over 20 years as a foreign correspondent and editor, mainly with The Wall Street Journal where he was part of the team that won the Pulitzer Prize for its coverage of the 9/11 attacks.
Related links:
Business Week – Netflix Replaces Marketing Chief After User Revolt
Wired’s Epicenter Blog – Netflix Overhauls Public-Facing Management
Reuters – Netflix hunts for new marketing chief
Bloomberg – Netflix axes top marketer
Photo by Flickr user Matt Perreault, used under Creative Commons license
