San Francisco – Mobeam, a San Francisco-based developer of communications technology that allows mobile phones to interact with laser scanners at retail checkouts, said on Monday it has added another $1.5 million to its first round of funding, closing the round at $6.4 million.
DFJ Athena, a Korea-focused venture fund affiliated with Draper Fisher Jurvetson, and previous backer and board chairman Ben DuPont participated.
The company originally announced $4.9 million in October from yet2Ventures, Samsung Ventures and Mitsui, as well as other independent investors.
Mobeam then ended the year by announcing a partnering with Procter & Gamble to bring the first-ever fully mobile couponing system to market. The project will make electronic coupons presented on a mobile device scannable, so shoppers will need only their device, instead of paper coupons.
This article was also published in Bay Area Tech Wire.
Related links:
Press release – http://tinyurl.com/7zk47so
