Universal Pictures, Illumination Entertainment and the Nature Conservancy have banded together on an environmental action campaign to help save one of the planet’s most endangered and diverse tropical forests. It’s just one aspect of the digital activities for Dr. Seuss’ The Lorax, the 3D animated movie which opens March 2.
The green initiative leverages Universal Pictures movie to build on the Nature Conservancy’s Plant a Billion Trees campaign. Additional support for The Lorax Speaks project comes from the Audrey S. Geisel Dr. Seuss Foundation, Seventh Generation, HP, Mazda and IHOP.
Its most visible manifestation is a drive for Facebook users to enhance their profile pictures with custom Truffula Trees from the film. In addition to raising awareness, there’s also an app for making direct contributions to the Nature Conservancy for its work restoring Brazil’s Atlantic Forest.
“As we bring Dr. Seuss’ The Lorax to filmgoers, it remains crucial to honor the spirit in and the message of Dr. Seuss’ timeless book,” said Josh Goldstine, president of Marketing, Universal. “Through this donation to the Nature Conservancy, we hope to further a conversation among the audience about serving as stewards of our environment.”
The other digital activities for Dr. Seuss’ The Lorax are more lighthearted. Fans can add a Lorax-like big bushy orange mustache to their own photo, for example, and play free online and mobile games. The movie also has its own Pinterest collection of photos, crafts and other opportunities to have fun with the characters, and an interesting offer for parents to sign up for The Lorax Daily Print Activities, which sends a coloring page, papercraft, puzzle or other similar kid’s project directly to any printer that’s using Windows.
From the creators of Despicable Me and the imagination of Dr. Seuss comes Dr. Seuss’ The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.