Cupertino, Calif. – Shares of Cupertino, Calif.-based Apple hit an all-time high on Tuesday after the company announced plans for a media event next week, presumably to unveil the third generation of its popular iPad tablet computer.

The event is scheduled for March 7 at the Yerba Buena Center for the Arts in San Francisco.

Though rumors of the unveil have persisted for weeks, CNBC drove the buzz into a frenzy early Tuesday when it tweeted: “Quad-Core iPad 3 with 4G LTE to be unveiled in New York next week.”

A New York unveil would’ve been a major shift for Apple, which previously has introduced the bulk of its major products either in San Francisco or at its headquarters in Cupertino. The news sent shares of Apple up nearly 2 percent to $535.41.

This article was also published in Bay Area Tech Wire.

Related links:

CNBC tweet –

Mercury News – iPad 3 announcement sends Apple to new high as Dow closes atop 13,000

Engadget – Apple iPad event confirmed for March 7th in San Francisco

AllThingsD – Apple Announces March 7 iPad Event

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