Twentieth Century Fox today became responsible for a dip in productivity as fans use its new online app to morph themselves into Family Guy characters. Regrettably, getting voiced by Seth MacFarlane is not one of the included options.
A digital toy at FamilyGuyOnline invites people to upload a photo, choose a few options like preferred general type – gender, general coloring, do you want be more like Stewie, Meg, Chris, Lois or Peter? – and the app turns the photo into a “Family Guyzed” version, ready for sharing on Facebook.
The network is about to release Family Guy Online, a free-to-play game based on the TV show. Once live, fans can use their Quahogite digital self as a 3D playable character in the game “so you can play with yourself all day long,” as the game’s website phrases it. Creating a Family Guyzed icon can also be used as an entry into the Family Guyzer Sweeps competition.
In the meantime, the online app is being sponsored by Columbia Pictures’ and Metro-Goldwyn-Mayer Pictures’ 21 Jump Street, which opens March 16.
Family Guy Online is currently in closed beta. The free-to-play, browser-based multiplayer game is being developed in partnership with Roadhouse Interactive and expects an open beta launch in spring 2012. Besides using their 3D Family Guyzed selves in the game, players also will be offered a range of further customization options like hair styles, outfits and accessories.
“With ‘Family Guyzer,’ fans can now literally see themselves as citizens of Quahog,” said Gary Rosenfeld, senior vice president, New Media for Fox Consumer Products. “Making them feel like part of the community of Quahog is exactly what our goal is for the Family Guy Online game. Soon fans will be able to fully immerse themselves within the Family Guy Online world using their own unique ‘Family Guyzed’ selves.”
Family Guy is a 20th Century Fox Television production. Seth MacFarlane is creator/executive producer, Mark Hentemann and Steve Callaghan serve as executive producers/showrunners, and Chris Sheridan, Danny Smith, Alec Sulkin and Wellesley Wild are executive producers.
In the action-comedy 21 Jump Street, Schmidt (Jonah Hill) and Jenko (Channing Tatum) were enemies in high school who became unlikely friends in Police Academy. While they may not be the best cops on the beat, they have a chance to turn it around when they join the police department’s secret Jump Street unit, run by Captain Dickson (Ice Cube). They trade in their guns and badges for backpacks and use their youthful appearances to go undercover, discovering that while many (but not all) things have changed since they were students. The film is directed by Phil Lord and Christopher Miller. The screenplay is by Michael Bacall, with the story by Michael Bacall and Jonah Hill, based on the television series created by Patrick Hasburgh and Stephen J. Cannell. The movie is produced by Neal H. Moritz and Stephen J. Cannell.