Photo: Flickr/AMagillCambridge, Mass. – New Atlantic Ventures, the early-stage venture capital firm based in Cambridge, Mass., has led a new $1 million round of funding in New York-based Spotflux, developer of a free app that shields Internet users from spyware, cookies, adware and other malicious software. Kima Ventures also contributed to the company’s first round.

Spotflux is developer of a Windows and Mac app designed to encrypt users’ Internet connections, allowing them to surf the web without unwittingly giving away private information like their location and where they spend time online.

The app, which already has attracted more than 100,000 users in 121 countries while in beta, will officially debut at SXSW in Austin, Texas on Saturday.

“We created Spotflux to give consumers the opportunity to take back control of their privacy online,” said co-founder Dean Mekkawy. “There is a large gap between what consumers are willing to share online, and what’s actually being shared without their consent.”

This article was also published in New England Tech Wire.

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Photo by Flickr user AMagill, used under Creative Commons license