Vertical media company Glam Media Inc. announced a strategic partnership with Divine.ca, as part of which the lifestyle website joins existing Glam Media Canada properties. Further specifics of the agreement were not disclosed.
Divine.ca offers useful, practical and entertaining content that is relevant and interesting to Canadian women. Its affiliation with Glam Media Canada enables it to participate in the company’s portfolio of advertising opportunities for premium brands.
Mark Boxer, vice president of Glam Media Canada, said, “This partnership achieves two of our core objectives in Canada – increasing our English style offering while simultaneously developing a significant presence in French Quebec.”
Glam Media Canada ranks No. 1 in Style category and No. 13 in media properties in Canada with 9.9 million uniques, according to comScore. Divine.ca brings with it an audience of nearly 500,000 users.
“Working with Glam Media Canada gives Divine.ca access to the best advertising and content model available, allowing our team of writers to focus on what they do best, provide quality content,” said Chris Emergui, Divine.ca President.
Glam Media has headquarters in California’s Silicon Valley, New York, and London, with offices in Brisbane, California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Paris, Tokyo, Seoul, Pune and Mumbai. Its investors include Information Capital, Accel, DFJ, Walden Ventures, Hubert Burda Media, GLG and Aeris.
Related links:
Press release – http://tinyurl.com/7g4q76g
Photo by Flickr user garryknight, used under Creative Commons license
