Fox Digital Entertainment is debuting Let’s Big Happy, a new scripted web series based around indie music, will launch March 28 on Myspace and other digital distributors.
The seven episodes feature performances by Andrew W.K. (pictured), Chiddy Bang, We Are Scientists, Math the Band, Generationals and the Gay Blades. Directed by Brendan Colthurst, the series stars Angela Sarafyan as Olive Shipley, a zany and optimistic music blogger who devotes her life to helping bands launch their careers. Adding to the potential audiences for the show, Andrew W.K. is known as the host of Cartoon Network’s Destroy Build Destroy besides being a top-selling recording artist and producer.
The show’s first season is being sponsored by Taco Bell through its Feed the Beat program, which supports emerging artists with live touring assistance, placement in promotions and advertisements, and undoubtedly a supply of Taco Bell food. There also is a blog maintained by the show’s lead character, adding another spoke to the organic transmedia wheel. And yes, there are lots of tacos.
Ensemble, the branded entertainment arm of IPG Mediabrands, engineered the partnership.
“We are excited to further our partnership with Myspace with a show like Let’s Big Happy,” said Matt Glotzer, senior vice president, Fox Digital Entertainment. “With independent music as its focus, the series could not have a better launchpad.”
Fox Digital Entertainment and Myspace previously partnered on Wolfpack of Reseda, a web series sponsored by Kia Motors America that also was in conjunction with Ensemble. Fox Digital Entertainment is a division of 20th Century Fox dedicated to creating new and innovative content for emerging distribution channels.
“Let’s Big Happy is a stage for up-and-coming musical acts and provides an incredible opportunity to reach fans worldwide,” said Roger Mincheff, president, Myspace Entertainment. “The new web series is in sync with Myspace’s unwavering commitment to developing artists. We’re thrilled to join forces with Fox Digital Entertainment to deliver on our promise to create and serve up original must-watch online programming.”
Photograph of Andrew W.K. by Jeremy Freeman for Cartoon Network