The latest effects add-on for iPhone photo app Hipstamatic is the Groupie SnapPak, which includes three filters designed in partnership with Nic Adler, owner of the Roxy venue on the Sunset Strip.
It comes with three effects for 99 cents: the Adler 9009 Lens, named after the Roxy’s street address, which adds a textured glow; Dylan Film, which makes the photo appear as if the negative was damaged by light leakage; and Pop Rox Flash, which increases the contrast to give photos a candid backstage look. Hipstamatic applies the effects as the photo is taken, while Instamatic, its major competitor, shows a preview first.
Adler is a fan of Hipstamatic in his personal life, as evidenced by his blog and his @NicAdler Twitter feed. “When I first started using Hipstamatic, I fell in love. The feel and emotion that the different lenses and film create, took my photography to the next level,” he said. “I look forward to a new pack like a kid waits for that new record from his or hers favorite band. Now it’s time to go rock a new lens, film and flash I helped inspire and design.”
Lucas Buick, CEO of Synthetic and co-founder of Hipstamatic, said his team was “stoked” to work on the project because music is important to the company’s sense of inspiration. “Who better to partner with on a concert SnapPak than a man who not only lives and breathes the music industry, but photography as well,” he said. “Nic’s heritage at The Roxy combined with his passion for photography made him a perfect fit for Hipstamatic.”
Adler’s music and Hollywood roots go even deeper than his ownership of the Roxy, of course. His father is record producer, artist manager and director Lou Adler, and his mother Swedish actress Britt Ekland. The Roxy was opened in 1973 by Elmer Valentine and Lou Adler, with business partners fellow luminaries David Geffen, Elliot Roberts and Peter Asher.
Hipstamatic’s post on BehindHipstaLand tumblr – http://tinyurl.com/7luperm
The Roxy blog post – http://theroxyonsunset.com/?p=7790