For those who love music but hate queuing for portable toilets, YouTube and Dell have renewed their partnership and will live stream four of the most popular U.S. music festivals in a presentation that includes multiple live channels, behind-the-scenes content and exclusive artist interviews.
The partnership, which was announced at South by Southwest, includes the New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza (pictured) and Austin City Limits (ACL).
Robert Kyncl, global head of content for YouTube, said this initiative fits the Google company’s commitment to delivering original content and unique entertainment in a way that benefits audiences as well as content creators and content owners.
The event production company for ACL and Lollapalooza is C3 Presents. “Timing is everything when you’re providing online, HD video and audio content during large festivals,” said Daniel Gibbs, video director for C3 Presents. He credits Dell Precision workstations and Adobe Premiere Pro software for cutting production time in half, enabling him to bring “more live music, backstage action, audience interaction and festival footage online than ever before.”
YouTube will be hosting the live streaming experience from the following four festivals, which provided their own descriptions:
- New Orleans Jazz & Heritage Festival (New Orleans) – April 27 – May 6, 2012 – A celebration of Louisiana’s indigenous music culture that features thousands of musicians on multiple stages over 10 days supported by 400,000 visitors.
- Bonnaroo (Manchester, TN) – June 7-10, 2012 – Features 80,000 campers, 700 acres of Tennessee nature, 150 performances and 10+ stages of music.
- Lollapalooza (Chicago) – Aug. 3-5, 2012 – Spanning over 115 acres of Grant Park and 95,000 attendees a day, Lollapalooza features multiple stages, and a diverse array of 130+ artists from hip-hop, electronica, reggae, indie, rock, modern roots, and many more.
- Austin City Limits (Austin, TX) – Oct. 12-14, 2012 – ACL plays host to more than 130 artists from across the globe on multiple stages on 46 acres of green grass in beautiful Zilker Park, bringing 75,000 music lovers a day together with unforgettable music and unmistakable Austin vibe.
Related links:
Press release – http://tinyurl.com/75u6k68
Photo of Lollapalooza 2011 by Jack Edinger
