While most content companies are contorting themselves to preserve traditional distribution and windowing models, producer Anthony E. Zuiker has bypassed all that by partnering with Yahoo to bring Cybergeddon, his new movie, to worldwide online audiences.
Zuiker is best known for creating the staggeringly successful CSI franchise. “Cybergeddon will be a motion picture event released through Yahoo’s global online distribution,” he said. “Instead of opening ‘wide’ at 5000 screens, Cybergeddon has the potential to premiere on 50 million online screens all over the world at the same time. This global distribution model is the future of storytelling with unprecedented scale.”
Also part of the business model, Norton by Symantec provided technical credibility, realistic plot elements, and other things – including one character’s place of employment. Financier and distribution company Dolphin Digital Media backed the project in a deal brokered and packaged by Creative Artists Agency (CAA).
The cybercrime thriller will debut as a series of ad-supported installments on Yahoo. Written by Miles Chapman, Cybergeddon executive producers include Zuiker; Matthew Weinberg, president of Zuiker’s production company, Dare to Pass; and Bill O’Dowd, CEO, Dolphin Digital Studios.
“When you think about what HBO did for television and what Netflix did for video rentals, they were trailblazers of their time,” O’Dowd said. “By bringing together a group of visionaries such as Anthony, Yahoo, Dolphin, CAA and Norton, you can expect that Cybergeddon is going to break new ground for how consumers experience entertainment around the world and across multiple platforms.”
Yahoo – blog post
Cybergeddon – Facebook page