Social curation and integration company Mass Relevance today announced the appointment of Matt Corey as chief marketing officer.

He will be responsible for further developing the company’s brand perspective and continuing the growth of its client base, which includes Target, NBC Sports, New York Giants, MSNBC, The Oscars, Universal Music Group, Victoria’s Secret, Golf Digest and Al Jazeera.

Corey joins Mass Relevance from Golfsmith, where as chief marketing officer he expanded the company beyond being a manufacturer of golf clubs and into multi-channel marketing and ecommerce operations for the complete lifestyle. During his time there, Corey also oversaw marketing efforts around the company’s initial public offering.

Mass Relevance CEO Sam Decker said, “His perspective towards innovation and results is directly reflected in our client base, and his leadership will be tremendously valuable as momentum continues to accelerate for Mass Relevance’s unique blend of social curation, data visualization and cross-functional integration.“

Prior to Golfsmith, Corey served as vice president of Marketing and E-Commerce for The Bombay Company, and lead marketing and e-commerce at The Home Depot helping the company launch its first-ever e-commerce web site in 2000.

Since launching in December 2010, Mass Relevance has helped consumer brands use real-time social content to drive engagement on television, web and mobile. The company has powered the Twitter strategy for events including the Academy Awards, Grammys, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall, in addition to its work with NBC, FOX, A&E and MTV Networks.

Related links:

Mass Relevance – press release