San Francisco – Advertising technology firm AppNexus announced in San Francisco Wednesday it has launched a new program aimed at providing funding and other support to help spur innovation from startups in the field.

The program, called AppNexus Accelerate, will provide an entrée to potential funding from venture capital firms Tribeca Venture Partners, First Round Capital and Venrock to startups either using its APIs or building apps for its marketplace.

AppNexus said the program also will simplify the onboarding process, provide technical guidance and help with marketing efforts.

“Our approach… is to help foster agile ad tech startups by providing them a platform for growth and innovation, allowing them to focus not on infrastructure but on better and new ways to advance our industry,” said CEO Brian O’Kelley. “The next big idea in advertising isn’t going to need tens of millions of dollars to succeed, just a committed founding team and an AppNexus account.”

AppNexus recently announced plans to open a new office in San Francisco.

This article was also published in Bay Area Tech Wire.

Related links:

AppNexus Accelerate – official site

AppNexus Accelerate – press release

AppNexus – blog post


Photo by Flickr user hackNY, used under Creative Commons license


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