Emeryville, Calif. – Gracenote, the Emeryville-based provider of music and video content and technologies, said on Tuesday it has acquired Mountain View, Calif.-based Bulldog United, a developer of video fingerprinting technology for smart TVs. Financial terms of the deal were not disclosed.
Gracenote said the acquisition will allow it to incorporate a combination of video fingerprinting technology and its existing audio fingerprinting technology into its automatic content recognition platform, known as Gracenote Entourage.
This will allow next generation smart TVs to identify movies, TV programs and commercials from any source, including cable and satellite boxes, Blu-ray players and streaming services. Once the content is recognized, the TVs would then be able to steer viewers to VOD services to view related movies and TV programs, or interact with apps and advertising promotions.
Bulldog United CEO Don Gordon will join Gracenote as vice president of broadcast solutions.
This article was also published in Bay Area Tech Wire.
Related links:
Gracenote – official site
Gracenote – press release
